A Canadian travel insurance company is producing a campaign targeted at active travellers aged 55 and over. Looking for a model aged 58-70 who appears genuinely active and adventurous — hiking, airport check-in, and city exploration scenes in and around Toronto. Brief is warm and confident, not medical. Shoot is two days; scenes cover summer travel contexts. Images used across Canadian digital channels, print advertising, and broker partner materials for twenty-four months.
Reference notes
The direction.
- Tone
- Warm, human
- Wardrobe
- Smart-casual everyday, model's own with brand additions
- Setting
- Domestic and outdoor lifestyle locations, natural light — Toronto
Schedule
The timeline.
- Casting live