Privacy Policy

1. Who We Are

MintedModels.com (“MintedModels”, “we”, “us”, “our”) is an online platform operated by Minted Models LTD (EU) that allows users to create profiles, upload portfolio content, and connect with industry professionals.

We are the data controller for personal data collected through the platform.

If you have questions about this Privacy Policy or your personal data, please contact our support team through the platform support system. If you cannot access your account, you may contact us at hello@mintedmodels.com.

2. Data We Collect

We may collect and process the following categories of personal data:

Account Information

• Name
• Email address
• Password (stored securely as a cryptographic hash)
• Date of birth
• Phone number
• Account type

Profile Information

Information you choose to publish on your profile, including:

• Photographs and portfolio content
• Biography
• Physical measurements
• Skills and experience
• Location information

Transaction Information

Subscription purchases, booking activity, and payment history processed through Stripe. We do not store full payment card details ourselves.

Communications

Messages and communications sent through the platform.

Technical & Usage Information

Including:

• IP address
• Browser and device information
• Session identifiers
• Pages viewed
• Search activity
• Platform interaction data

Advertising & Conversion Information

Where consent is provided, we may share limited hashed conversion data (such as a SHA-256 hashed email address or phone number) with advertising platforms to measure campaign performance. Raw personal details are not transmitted for these purposes.

3. How We Use Your Data

We use your information to:

• Provide and operate the platform
• Manage user accounts and subscriptions
• Process payments
• Host and display user profiles and portfolio content
• Facilitate bookings, applications, and communications
• Moderate content and maintain platform safety
• Prevent fraud, abuse, and unauthorised access
• Send service-related notifications and emails
• Improve platform functionality and performance
• Comply with legal and regulatory obligations
• Measure advertising effectiveness where consent has been granted

We may also process data where necessary to comply with obligations under applicable law, including the Online Safety Act 2023.

4. Third-Party Services

We use trusted third-party providers to operate parts of the platform, including:

• Stripe (payments)
• Cloudflare (media storage and delivery)
• Hosting and infrastructure providers
• Database providers
• Error monitoring and security services
• Email and notification delivery providers

Where consent has been granted, we may also use:

• Google Analytics and Google Ads
• Meta/Facebook advertising services
• TikTok advertising services

These providers process data under their own privacy policies and only receive the information necessary to perform their services.

We do not sell your personal data.

5. User Content & Responsibility

MintedModels is a user-generated content platform. Profile information, photographs, portfolio content, biographies, messages, and other material displayed on the platform are uploaded directly by users and are not created, commissioned, or published by MintedModels itself.

Users remain solely responsible for:

• the content they upload,
• ensuring they have the legal right to publish it,
• ensuring all uploaded content complies with applicable law and our Terms & Policies.

Unless explicitly stated otherwise, MintedModels does not claim ownership of user-uploaded content.

We may use automated systems and manual moderation processes to review content for safety, legal compliance, fraud prevention, and enforcement of platform policies.

We reserve the right to remove, restrict, report, demonetise, or disable access to any content or account that violates our Terms, policies, applicable law, or the safety of other users.

6. Cookies & Tracking Technologies

We use essential cookies required for security, authentication, and platform functionality.

With your consent, we may also use cookies and similar technologies for:

• Analytics
• Performance monitoring
• Advertising attribution
• Marketing optimisation

You can manage your cookie preferences at any time through the “Privacy Preferences” link in the website footer.

For more information, please see our Cookie Policy.

7. Your Rights

Depending on your jurisdiction, including under UK GDPR and EU GDPR, you may have rights including:

• Access to your personal data
• Correction of inaccurate information
• Deletion of your data
• Restriction of processing
• Objection to certain processing
• Withdrawal of consent
• Data portability

Most privacy requests can be managed directly through your account settings.

For additional assistance, please contact our support team through the platform support system. If you cannot access your account, you may contact hello@mintedmodels.com.

You also have the right to lodge a complaint with your local data protection authority, including the UK Information Commissioner’s Office (ICO).

8. Account Deactivation & Deletion

You may deactivate or permanently delete your account through your account settings.

Deactivation

Deactivation hides your public profile and disables account access. Certain information may be retained temporarily in case the account is restored.

Permanent Deletion

Permanent deletion removes or anonymises your account data and profile content, subject to limited legal and security retention obligations.

Some information may still be retained where required for:

• Legal compliance
• Fraud prevention
• Financial record-keeping
• Regulatory obligations
• Enforcement of legal rights
• Investigation of illegal or abusive content

9. Data Retention

We retain personal data only for as long as necessary to:

• Provide the platform
• Comply with legal obligations
• Resolve disputes
• Enforce agreements
• Maintain platform security and integrity

Financial and transaction records may be retained for longer periods where required by applicable accounting or tax laws.

10. International Data Transfers

Some of our service providers may process data outside your country of residence. Where required, we take reasonable measures to ensure appropriate safeguards are in place for international data transfers.

11. Consent & Advertising Technologies

Advertising and analytics technologies are disabled by default until you provide consent through our cookie banner.

Where consent is granted, advertising providers may receive limited technical and conversion information to help us measure the effectiveness of our campaigns.

You can change or withdraw your consent at any time through the Privacy Preferences link in the footer.

12. Changes to This Policy

We may update this Privacy Policy periodically.

Where changes are significant, we may notify users through the platform or by email. Continued use of MintedModels after updates take effect constitutes acceptance of the revised policy.