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A UK fintech startup is building a lifestyle image library for their consumer app launch. Scenes are everyday: coffee shop, commute, home desk, evening social — all shot on location across central London. The brief is aspirational but accessible, not glossy. Models should read mid-twenties to late-thirties and be comfortable improvising natural movement. Content will run across digital channels, app store listings, and investor-facing materials for twelve months.
Reference notes
The direction.
- Tone
- Polished aspirational
- Wardrobe
- Smart casual everyday — model's own with brand additions
- Setting
- Location work, domestic interiors
