A Dublin fintech company building financial wellbeing tools for young professionals is casting for a model for a lifestyle campaign spanning home, commute, and social contexts. The brand is warm and human rather than corporate-aspirational. Model reads mid-twenties to early-thirties; any background; naturally comfortable in front of a camera without appearing overtly posed. Shoot is three half-days across Dublin city locations. Final images used across app, social, and launch media relations for one year.
Reference notes
The direction.
- Tone
- Polished aspirational, warm, human
- Wardrobe
- Smart casual everyday — model's own with brand additions
- Setting
- Domestic interiors — Dublin, multiple half-days
Schedule
The timeline.
- Casting live
