A Vancouver-based education technology platform producing campaign imagery for a parenting-focused rebrand is casting for an adult model in the role of engaged, warm parent or educator. Scenes involve reading, screen interaction, and table learning contexts — non-model children provided. Model should have a genuine, unforced warmth on camera. Shoot is two days across a school interior and a domestic home location. Final assets used across platform website, app store, and digital parenting press.
Reference notes
The direction.
- Tone
- Unforced, warm, human
- Wardrobe
- Smart casual everyday — model's own with brand additions
- Setting
- Domestic interiors — Vancouver
Schedule
The timeline.
- Casting live
