An Atlanta streetwear label producing its summer drop campaign is casting for a model for a one-day shoot across three urban locations in the city — a basketball court, a record store interior, and a downtown mural. The brief is authentic and unforced: natural movement, real energy, no over-directed poses. Model should feel genuinely at home in streetwear culture and be comfortable with a semi-documentary shooting approach. Final images for product release pages, Instagram drop campaign, and printed zine insert.
Reference notes
The direction.
- Tone
- Unforced, authentic
- Wardrobe
- Brand collection — relaxed silhouettes, layered pieces, one statement look
- Setting
- Domestic interiors — Atlanta, one shoot day
Schedule
