A London-based legal services company rebranding its client-facing marketing is producing imagery for website, advertising, and pitch deck contexts. Casting for a model who reads professional, approachable, and credibly expert — ages 30-50, any background, smart professional dress. No legal knowledge required; natural in a professional environment is the brief. Shoot is two days in an office location in the City. Images used across UK digital advertising, LinkedIn, and partner materials for two years.
Reference notes
The direction.
- Tone
- Warm, human, naturalistic, never overly polished
- Wardrobe
- Smart casual everyday — model's own with brand additions
- Setting
- Lifestyle locations — home, café, workspace — natural light where possible — London
Schedule
