A UK meal kit subscription brand is producing a six-month content library for digital and social channels. Scenes include cooking at home, unboxing deliveries, dining with friends, and ingredients prep. Casting for a range of ages — this particular slot is open 25-40, any background, genuinely natural in a kitchen context. Shoot is five half-days across two weeks at a furnished North London house. Model appears across all brand touchpoints for one year from delivery.
Reference notes
The direction.
- Tone
- Warm, human, naturalistic, never overly polished
- Wardrobe
- Smart casual everyday — model's own with brand additions
- Setting
- Domestic interiors, multiple half-days
Schedule
The timeline.
- Casting live
