A UK nursery and baby brand is producing a lifestyle content library across ten scenarios for a year-long digital campaign. Looking for a model who reads comfortably as a parent or caregiver — aged 27-42, warm and natural on camera, ease with non-model babies and children on set (children provided by casting team separately). Shoot is four half-days across two weeks in a studio and a domestic location. Wardrobe from brand's own range. Final images used in e-commerce, CRM, and social.
Reference notes
The direction.
- Tone
- Warm, human
- Wardrobe
- Smart casual everyday — model's own with brand additions
- Setting
- Studio, domestic interiors, multiple half-days
Schedule
The timeline.
- Casting live