A UK-based B2B software company is producing a campaign for a workplace productivity tool launch — professional office context, laptop and meeting room settings, collaborative team scenes. Casting for a model who reads convincingly in a corporate environment: late 20s to 45, smart casual, naturally confident on camera. Shoot is two days at a co-working space in the City. No acting required; natural presentation in a professional context. Images used across website, paid search display, and trade press advertising.
Reference notes
The direction.
- Tone
- Warm, human, naturalistic, never overly polished
- Wardrobe
- Smart casual everyday — model's own with brand additions
- Setting
- Lifestyle locations — home, café, workspace — natural light where possible
Schedule
