A Scottish home insurance provider is producing a new campaign set across domestic interiors — kitchen, living room, and garden contexts — for a brand repositioning away from corporate imagery toward authentic home life. Looking for a model who reads genuinely warm, domestic, and mid-30s to 50s in a family home context. No acting required; natural movement in domestic space. Shoot is two days at a hired house property outside Glasgow. Final images used in press advertising, digital display, and digital broker portal.
Reference notes
The direction.
- Tone
- Authentic, warm, human
- Wardrobe
- Smart casual everyday — model's own with brand additions
- Setting
- Domestic interiors — Glasgow
Schedule
The timeline.
- Casting live