A luxury retirement community group is producing a lifestyle campaign for a new development in the Cotswolds. Looking for a model aged 60-72 who reads active, engaged, and genuinely content — gardening, reading, walking, social dining. No artificial presentation: the brief is warm and naturalistic. Shoot is two days on-location at the development. Final images used in property brochures, regional press, digital advertising, and sales centre display. Lead time to publication approximately three months.
Reference notes
The direction.
- Tone
- Authentic, warm, human
- Wardrobe
- Smart-casual everyday, model's own with brand additions
- Setting
- Location work — Cotswolds
Schedule
The timeline.
- Casting live
