A Copenhagen clean beauty brand launching a Scandinavian wellness range is shooting a one-day campaign in a minimalist north-light studio. Brief is skin-first and texture-led; model should have strong, clear skin with a natural everyday look that complements the brand's unfussy aesthetic. MUA on set for product application — light, skin-true finish throughout. Final images used for brand website launch, Nordic retail support, and international press distribution. Secondary video content captured alongside stills.
Reference notes
The direction.
- Tone
- Skin-first, calm, considered, close-attention work
- Wardrobe
- Minimal — neutral basics, hair tied back where directed
- Setting
- Studio — Copenhagen, one shoot day
Schedule
The timeline.
- Casting live
