A London-based sustainable knitwear brand is casting for its winter lookbook — muted earth tones, oversized silhouettes, and considered texture. Shot over one day in a Hackney studio with a natural-light brief. The aesthetic is quiet and editorial: relaxed poses, minimal expression, allowing the garments to lead. Final images used across e-commerce, seasonal mailer, and brand social. Looking for someone at ease in front of a still camera, comfortable with extended standing and movement direction.
Reference notes
The direction.
- Tone
- Quiet editorial
- Wardrobe
- Brand collection — relaxed silhouettes, layered pieces, one statement look
- Setting
- Studio — Hackney, one shoot day
Schedule
The timeline.
- Casting live
