A Los Angeles performance nutrition brand is casting for a campaign spanning gym training, outdoor running, and post-workout recovery contexts. Shoot runs over three days across an indoor performance facility and Venice Beach. Model should have a genuine active lifestyle — visible fitness level matters; overly built physique not required. Brief sits between authentic documentary and aspirational lifestyle. Final assets cover e-commerce, Amazon listings, paid social, and out-of-home advertising in fitness venues.
Reference notes
The direction.
- Tone
- Authentic, polished aspirational
- Wardrobe
- Brand performance kit — full outfit changes through the day
- Setting
- Location work, beach, training facility, domestic interiors — Los Angeles
Schedule
