A Scottish activewear brand launching a performance running range is casting for a three-day outdoor shoot in and around Edinburgh — Holyrood Park, Portobello promenade, and urban street sections. Models must be fit, active, and comfortable running repeated laps in varying light conditions. Brief leans authentic and gritty rather than polished studio fitness. Output covers seasonal campaign, packaging, and retail point-of-sale. Early mornings required; weather-dependent scheduling.
Reference notes
The direction.
- Tone
- Authentic, polished aspirational
- Wardrobe
- Brand performance kit — full outfit changes through the day
- Setting
- Studio, location work — Edinburgh, three shoot days
Schedule