A Chicago sports nutrition company is producing a performance campaign for a new protein range — gym training, HIIT session, and post-workout recovery contexts. Shoot runs over two days at a commercial gym facility on the North Side. Looking for a model with a credibly active build and natural on-camera comfort during physical exertion. Brand ambassador tone — the model is a real person training, not a competition bodybuilder. Final imagery for product packaging, e-commerce, and in-gym point of sale across US retail.
Reference notes
The direction.
- Tone
- Active, authentic, naturalistic, gritty over glossy
- Wardrobe
- Brand performance kit — full outfit changes through the day
- Setting
- Training facility — Chicago
Schedule
The timeline.
- Casting live
