A UK lingerie brand producing an editorial feature for a lifestyle magazine is casting two models for a one-day studio shoot. Brief spans three distinct aesthetics: morning light and natural skin, evening dressing, and active comfort-wear. Both models work in the same shoot space across different wardrobe; occasional doubles framing. Look and wardrobe pairings communicated on casting confirmation. MUA and stylist on set throughout. Final images for editorial placement and brand secondary use in e-commerce and press.
Reference notes
The direction.
- Tone
- Calm, body-positive, considered, modern and never sexualised
- Wardrobe
- Brand collection across daywear, sleep and intimate sets
- Setting
- Studio — London, one shoot day
Schedule
The timeline.
- Casting live