A UK styling tool brand producing a campaign for a new straightener and waving tool range is casting for a model with naturally thick, textured hair suited to transformation styling. One shoot day in a Manchester studio; multiple hair changes throughout the day. Model should be comfortable with heat styling across extended sessions and hold expression naturally between sets. Final content includes still images for product listings, Amazon, and a short video asset for social and YouTube pre-roll advertising.
Reference notes
The direction.
- Tone
- Texture-led, movement, quiet confidence
- Wardrobe
- Minimal styling — neutral colour palette, supporting the hair
- Setting
- Studio — Manchester, one shoot day
Schedule
The timeline.
- Casting live
